DEWALT
Strategic led creative & web development that drives results

DEWALT Digital strategy designed to drive creative & web development for tangible results. think firstcreateactivateanalyse THINK FIRST The brief The goal was simple. Increase redemptions. And in the process, implement and adapt new brand direction as set by the UK for the AUS market.   The strategy The process began with an analysis of the…

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Springfox
Rebranding and relaunching an international brand for an Australian market

Springfox Rebranding and relaunching an international brand for an Australian market think firstcreateactivateanalyse THINK FIRST the brief Every project comes with its unique challenges. The Resilience Institute in Australia approached WOOF to find a partner to help them rebrand and relaunch in Australia. The Australian business needed to develop a distinct brand to differentiate itself…

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Heartridge Floors by Dunlop
Creating a differentiation through brand positioning

Heartridge Flooring Creating a differentiation through brand positioning think firstcreateactivateanalyse THINK FIRST the brief  We were tasked with helping Pacific Brands create a new retail sub brand for its already successful Dunlop Flooring division. This project proposed several unique challenges. Research showed that consumers were more likely to trust and therefore choose, a brand if…

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Australian Building Co.
Building a brand for the anti-builder

Australian Building Co. Building a brand for the anti-builder think firstcreateactivateanalyse THINK FIRST the brief In many ways this brief was simple. Create a brand and marketing approach that epitomised the Anti-Builder. We are not like other builders. Sure everyone says that. But how were we going to be able to live it. To find…

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Provincial Home Living
A digital strategy to drive eCommerce for a timeless brand

Provincial Home Living A lasting digital strategy for a timeless brand. think firstcreateactivateanalyse THINK FIRST the brief Established in 2002, Provincial Home Living has celebrated success after success with their brick and mortar stores. Their selection of beautifully crafted products, immersive visual merchandising & accessible locations around Australia, has been a huge achievement for Provincial…

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Australian Building Co. – Building a brand for the anti-builder (old)

Australian Building Co. Building a brand for the anti-builder Strategy & brand positioning Print : stationary / brochure / packaging / point of sale / marketing collateral Photography & art direction Digital : website design & development / email marketing / social media / content creation Videography Analysis & reporting Advertising: Outdoor Billboards / Magazine…

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